The mission was to breathe new life into Espacio Ro’s stagnating Instagram presence, engaging the city’s young, alternative crowd seeking not just entertainment, but an experience that echoes their queer flamboyant identities. 

Creating content that ranged from candid photography to immersive videos and dynamic stop-motion, I embraced the club’s Berlin-esque industrial flair and its striking red ambiance. This content was designed to document the eclectic nights and embody the club’s spirit. I then suggested to transform Instagram stories to a canvas of nightly escapades instead of simple event announcements. Thereby, we opened a dialogue with our audience, inviting them to partake in the club’s story.